Moments Reshape The Travel Buyer Journey

Google TravelGoogle today announced Trips, a new app that serves as a trip planner and travel guide for anyone who is exploring a new location. What Trips lacks in pro-travel functions, it tends to make up for with helpful city guides that leverage a wide variety of Google services (and editorial talent). Now the corporation is introducing an app that it hopes will develop into the default way for travelers to organize trip details ahead of their travels and get about town as soon as they have arrived.

In recent months Google introduced Destinations, a travel-planning function inside mobile search , and revamped its hotel and flight search characteristics. But Trips is substantially less geared toward organization travel than TripIt, which presents a $49-a-year premium service that tracks your reward points and alerts you when a much better seat becomes accessible on your flight.

The app will compete with offerings like TripIt , the travel-preparing app from enterprise-expense corporation Concur. Trips is the culmination of much more than two years of work on enhancing Google’s travel items, mentioned Richard Holden, a vice president of item management at the enterprise, in an interview.

The cost-free app, which is available on Android and iOS , will organize your plane tickets and hotel reservations, provide editorial guides to far more than 200 cities, and make customized suggestions based on your Google history. Trips needs you to log in with your Google account.

Finest of all, it works offline: you can download anything to your phone before you leave, including maps and walking directions — sparing you from obtaining to use an expensive international data strategy. Organize your flight, hotel, and rental car or truck facts.